Lakme Fashion Week: Designer Mahima Mahajan on her Sufi-inspired ‘FANAH’
Mahima Mahajan, inspired by Sufism, showcased her new design FANAH at Lakme Fashion Week and plans to expand her presence in India and overseas. Sustainability is a priority, using natural fabrics. She aims to engage a diverse audience through digital marketing and build genuine customer relationships. Strategic partnerships for sustainable growth are also on her agenda.