ICICI Bank’s bold move could encourage other private sector banks
ICICI Bank has increased the MAB for new savings accounts by five times, aiming to prioritize customer profitability. About 8-10% of new customers, especially those with a primary account in another bank, will be affected. The bank is focusing on high-value customers and providing free facilities for maintaining the Rs 50,000 MAB. Other banks are likely to follow this trend.