Star Sports Network and Disney+ Hotstar have launched the ‘SKYball’ campaign for the upcoming India vs England T20I series, set to begin on January 22, 2025. The five-match series will be held in India and features T20I skipper Suryakumar Yadav, who is central to the campaign film.
The campaign highlights the powerful batting performances of both teams, with India and England known for their strong hitters. The film, set in a space agency’s mission control room, uses a metaphor of cricket balls heading toward the moon to showcase the big-hitting abilities of players from both sides. Yadav is shown warning the scientist about his six-hitting skills, followed by English players also sending balls flying. The film ends with Yadav preparing for a big shot, setting the tone for the upcoming matches.
“Every time we take the field, we are always looking to push the boundaries that help aim consistently for the moonshot. This rivalry has been among the most iconic and competitive ones for decades now, and even more so for the fans who are looking forward to witnessing some exciting cricket in our backyard,” said Suryakumar Yadav, India T20I Captain and the protagonist of the film.
“The campaign is a tribute to how the Blues, under the leadership of Suryakumar Yadav, have taken power-hitting to a new high. Add the English power-hitters into the mix, and a sumptuous buffet of sixes is about to be served,” said Vikram Passi, Head of Marketing – Sports, JioStar.
The first T20I match will take place on January 22, 2025, at Eden Gardens, Kolkata. The series is a key fixture before India’s ICC Champions Trophy 2025 preparations.
India vs England T20I Series Schedule:
- 1st T20I: January 22, 2025, Wednesday, 7:00 PM
- 2nd T20I: January 25, 2025, Saturday, 7:00 PM
- 3rd T20I: January 28, 2025, Tuesday, 7:00 PM
- 4th T20I: January 31, 2025, Friday, 7:00 PM
- 5th T20I: February 2, 2025, Sunday, 7:00 PM
The series will be available live on Star Sports Network and Disney+ Hotstar.
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