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Why Gen Z rejects vague ads and demands specificity

Gen Z consumers are redefining advertising by demanding specificity over vague messaging, forcing brands to rethink digital strategies and content.

April 1, 2026 05:00 IST

For the modern strategist, the shift is clear. While mobile captures the individual's attention in short bursts, CTV captures the household’s intent. As older formats reach their saturation point, CTV stands as the most robust pillar for impactful reach.

Blogger’s Park: Rethinking video advertising Premium Story

There is a massive pivot toward social media and short-form video from linear television experience

March 18, 2026 09:22 IST

‘Folding legacy agencies into new structures is a P&L game’: Snehasis Bose on Publicis’ transformation play Premium Story

Snehasis Bose, group chief strategy officer, Saatchi & Saatchi India, BBH India & Propagate India, talks to Christina Moniz about…

March 18, 2026 09:16 IST

Why is Deepika Padukone’s 82°E spending Rs 1.76 to earn every Re 1 – Revenue drops 30% in FY25

Total expenditure declined by about 45% year-on-year because of lower advertising and operating costs. The company also reported lower spending…

March 10, 2026 09:27 IST

Interview: Aditya Kanthy, president & MD, Omnicom Advertising India Premium Story

Aditya Kanthy, who was appointed president & MD of Omnicom Advertising India, talks to Christina Moniz about the restructuring of…

February 4, 2026 09:13 IST

India’s advertising industry to reach Rs 1.3 lakh crore this year: report

Digital commands over half of the industry’s ad spending; will account for 70% by 2027.

February 3, 2026 00:20 IST

Sugar, spice and nothing nice: Is it time to crack down on junk food advertising? Premium Story

This month, the UK government introduced laws to completely ban advertising of foods high in fat, salt and sugar (HFSS)…

January 19, 2026 10:35 IST

After a year of disruption, Advertising looks to 2026 for creative reset Premium Story

Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for…

December 31, 2025 09:40 IST

The lesson in this for Indian professionals and entrepreneurs is profound. One cannot give away ownership and control to people sitting far away and expect any understanding.

Why 2025 became a wild year for Media and Advertising Premium Story

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms. Industry leaders…

December 30, 2025 10:39 IST

Advertisers readying the pitch for women’s cricket

Advertiser interest for WPL 2026 is at its strongest after the ICC World Cup win even as broadcasters deal with…

Updated: December 12, 2025 06:45 IST

It makes sense for brands to find the right place in content. Plus, consumers prefer advertising when it is offered in a more enjoyable format,” Sagar said.

Advertising is struggling for attention: Vishal Sagar, creative strategy director Pocket FM

Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company…

Updated: December 8, 2025 16:43 IST

As per news reports, this is the first major revision since 2019.

Govt approves 26% increase in print ad rates to support publishers

Under the revised structure, the Central Bureau of Communication (CBC) will now pay Rs 59.68 per sq. cm for black-and-white…

November 18, 2025 11:27 IST

What Zohran Mamdani got right about social media and what Bihar’s young politicians didn’t

Through all his campaign videos he pushed only one narrative: the promise of freezing rents, free public transport, universal childcare,…

November 15, 2025 12:20 IST

Coca-Cola defends AI-led holiday campaign amid social media outcry

Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad…

November 14, 2025 09:53 IST

Facebook parent Meta product manager says 'Vibe Coding' gave him ‘superpowers’ despite no technical background

Meta earned $16 billion from scam ads in 2024: Report

Meta Platforms Inc., the parent company of Facebook and Instagram, projected that roughly 10% of its total ad revenue in…

November 7, 2025 13:48 IST

Reckitt’s brands Harpic, Dettol and Lizol dominated the top 10 list, while HUL’s Surf Excel and Close-Up were among the few non-Reckitt names that broke through.

Toilet soaps dominate Indian TV advertising in 2025

Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.

November 5, 2025 15:22 IST

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

Prime Minister Narendra Modi remembered Pandey’s excellence in his field of work and said, “I will fondly cherish our interactions over the years,” via a post on X (formerly Twitter).

‘If you want to leave a mark, be a Piyush Pandey’: Leaders and industry mourn Piyush Pandey

Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political…

October 24, 2025 12:26 IST

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