Publicis Groupe South Asia has named Paritosh Srivastava as the new CEO of BBH India. He will take on this additional responsibility while continuing to serve as CEO of Saatchi & Saatchi India and Saatchi Propagate India.
Srivastava will work closely with Himanshu Saxena, Managing Director and COO of BBH India, and Parikshit Bhattaccharya, Chief Creative Officer, to drive the agency’s strategic direction and client offering under the Groupe’s Power of One model.
Alongside this leadership move, Snehasis Bose has been appointed Group Chief Strategy Officer for BBH India. Bose will retain his current role as Group CSO at Saatchi & Saatchi India and Saatchi Propagate India.
BBH India has expanded its client roster and delivered campaigns for brands such as L’Oréal, Suntory Spirits, Taj Group of Hotels, HDFC Ergo, CaratLane, and Nestlé Milkmaid. These leadership additions signal a focus on scaling the agency’s operations and creative output.
Paritosh Srivastava has been with Publicis Groupe since 2011 and has led mandates across categories including FMCG, BFSI, retail, auto, fintech, and telecom. He has worked with clients such as Diageo, P&G, Skoda, Renault, Nivea, Citi, Hero, and Leela Hotels.
Snehasis Bose has spent over a decade at Publicis Groupe and has led strategy for brands like Hero MotoCorp, ITC, Audi, Zepto, and Reliance Digital.
The BBH India leadership team also includes Himanshu Saxena, who joined in 2022, and CCO Parikshit Bhattaccharya, who joined in 2023. Bhattaccharya’s creative work includes campaigns for Apple, Airbnb, Adidas, and Land Rover, with multiple global awards including Grand Prix wins at Cannes Lions, Dubai Lynx, and Spikes Asia.
Anupriya Acharya, CEO, Publicis Groupe South Asia, said the appointments were aimed at strengthening BBH’s leadership. “Paritosh has demonstrated strong expertise in delivering impactful business solutions through our Power of One model across multiple clients,” she said.
Srivastava said the goal was to evolve BBH India into “an agency for tomorrow” by aligning modern creativity with Publicis Groupe’s integrated service model.
Anupriya Acharya, South Asia CEO, Publicis Groupe said, “These appointments underscore our commitment to strengthening BBH’s leadership and expanding its spectrum of capabilities. Paritosh has demonstrated strong expertise in delivering impactful business solutions through our Power of One model across multiple clients. I’m confident that in this role, supported by Snehasis, Himanshu, and Parikshit, he will further enhance the agency’s culture of innovation and strategic initiatives.”
Paritosh added, “I am excited to lead BBH India into its next chapter, alongside an exceptionally talented team. Our vision is to make BBH India an agency for tomorrow—where modern creativity helps brands navigate the complexities of evolving marketing landscape. We also aim to build an agency that fully leverages the scale and width of Publicis Groupe’s Power of One.”
