PokerBaazi, India’s leading poker platform, has relaunched its ‘Tu Poker Khelta Hai Kya?’ campaign with actor and brand ambassador Shahid Kapoor. The initiative aims to position poker as a skill-based mind sport reflecting real-life decision-making and strategies.
Timed to coincide with the nation’s prominent cricket season, the campaign delivers the message: “Jo life mein khelta hai, wo Poker bhi khel sakta hai” (Those who play in life can also play poker). It comprises a series of four advertisements depicting Kapoor employing poker strategies—such as quick calculations, reading opponents, and maintaining composure under pressure—in everyday situations. This approach underscores the parallels between poker and daily life decisions.
Navkiran Singh, Founder and CEO of Baazi Games, stated, “At PokerBaazi, we have always championed Poker as a game of skill, one that sharpens strategy, intuition, and decision-making. This campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians. By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.”
The advertisements are directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad. They will be broadcast extensively on JioHotstar during the T20 league, targeting a broad audience of cricket and sports enthusiasts.
As a co-powered partner for the T20 league’s live stream on JioHotstar, PokerBaazi seeks to demonstrate how poker skills are applicable in daily life, reaching millions of viewers nationwide.