Lenskart, the eyewear brand has unveiled a new ad film featuring Indian cricketer Suryakumar Yadav. The ad film takes the viewers on a journey of suspense and anticipation leaving them on the edge of their seats. The ad film serves as a testament to the belief – “When you have faith in yourself, there are no limits to what you can achieve”. As per the company, more than an advertisement, it is a reflection of Lenskart’s core ethos as a brand – a belief in the power of self-confidence and individuality. The tagline “Lenskart Dhaakad Hai” encapsulates the central theme of the TVC.
Set in the backdrop of an Indian alley, the film begins with youngsters being engrossed in a game of cricket. A menacing bowler takes down a batsman, leading to an intense celebration. However, when the next batsman, Yadav walks into the field, a sense of panic and fear grips the entire team. The tension escalates as he wears his Lenskart glasses. What follows is a sequence of events that culminates into a heart-pounding cricket match, with Yadav’s swing of the bat ending it.
Commenting on the TVC Ramneek Khurana, co-founder and India CEO, Lenskart said, “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”
Additionally, The TVC illustrates how, like in a game of cricket and in the game of life too, it is essential to trust oneself. Lenskart has believed on giving their audience access to high-quality eyewear at great prices or by equipping them with specialised eyewear – reinforcing the brand’s philosophy of being undeterred and bold.
“I’m thrilled to be part of this ad film, which embodies the values of self-belief and individuality. I hope it encourages everyone to embrace their authentic selves and proudly showcase how truly Dhaakad they are to the world,” Suryakumar Yadav added.
Follow us on Twitter, Instagram, LinkedIn, Facebook
