Kia has rolled out a campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. The campaign spotlights Seltos’ technological prowess. Featuring Bollywood actor Bobby Deol embodying the ‘Badass’ persona, the campaign epitomises the Seltos, appealing to discerning customers who crave unconventional and tech-driven mobility experiences.
Kia India’s collaboration with Bobby Deol marks a new chapter in the carmaker’s journey, promising consumers an experience that blends performance with style and technology.
“The Badass word reflects the true nature of our Seltos’ ability to stand out from the crowd, exuding boldness and a sense of adventure. Seltos perfectly dawns the word emphasising its true alpha male characteristics – bold, non-apologetic, unconventional and innovative. When we were on the drawing board for this new campaign, Bobby Deol stood out among others with his bold, nonconformist attitude and flair – a perfect fit for Seltos,” Shakti Upadhyay, head of marketing, Kia India, said.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasising its advanced technology and connectivity. Both Seltos and Lord Bobby will be seen mirroring each other’s style, boldness, and charisma in the main film.