Leo Burnett India held the Grand Prix on the final day, thereby grabbing the Creative Agency of the Year spot. The agency won the Grand Prix for Creative Agency of The Year, and Brand Activation Specialist Agency of the Year. Leo Burnett won 24 metals, of which four were Gold, 11 were Silver, eight were Bronze and 15 were Merits. The agency won the Grand Prix for sub-category Audio-Visual TV, Cinema, Digital, OTT (Below 1 min duration) – Services for the campaign Feel the music with Shankar-Ehsaan-Loy for the brand Spotify. The agency also won Branded Content and Entertainment Specialist Agency of the Year.
famous Innovations and Maitri Advertising Works also won a Grand Prix each in the Creative Agency category. famous Innovations won the Grand Prix for the sub-category Out Of Home (Ambient Media) – Public Service for the campaign Blockbuster Excuses for Mumbai Police whereas Maitri Advertising Works won the Grand Prix for the sub-category Audio – Visual Cinema, TV, Digital, OTT (1 minute and above) – Corporate, Media, Entertainment and Others for the campaign Sex Education Shakeela’s Driving School for Netflix.
In total, 146 metals were awarded. Of this, three were Grand Prix, 21 were Gold, 41 were Silver, 80 were Bronze and 80 were Merit.
Leo Burnett was the Branded Content and Entertainment Specialist Agency of The Year with a total of four metals, of which one was Gold and three were Bronze. The agency won Gold for sub-category Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. for Gatorade Turf Finder powered by Google Maps for Gatorade. Digitas bagged the second position with a total of two metals, one Silver and one Bronze. Digitas won Silver for sub-category Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases and online/digital for UNDUNKI for the brand- Duolingo
In total, 21 metals were awarded. Of this, four were Gold, two were Silver, 15 were Bronze and 13 were Merit.
Good Morning Films was the Video Craft Specialist of the Year with a total of eight metals, two Gold, two Silver, four Bronze and four Merit. The agency won Gold for sub-category Direction for Riderless for Pulsar. Vanilla Films was second with a total of seven metals, two Silver and five Bronze. The agency won Silver for sub-category Direction for The Globe for the brand – Tata Power.
In total, 35 metals were awarded. Of this, two were Gold, nine were Silver, 24 were Bronze and 26 were Merit.