Duroflex, a brand in the sleep solutions category, has announced the appointment of Ullas Vijay as chief marketing officer and Sudhanshu Krishna as chief sales officer – consumer business.
From what it’s understood, this move is part of Duroflex’s efforts to strengthen its market position. Reportedly, Vijay has over 16 years of experience, along with Krishna having over 18 years of experience. In Vijay’s last role as head category and communication at Bata India, he is understood to have worked in identifying market gaps, leveraging consumer insights, and ensuring product-brand alignment. Moreover, Krishna was with Eureka Forbes as vice-president and CoE head of direct sales.
“We are looking forward to welcoming Vijay and Krishna to the company’s leadership team. I believe their experience will be instrumental in driving the growth and success of the organisation,” Sridhar Balakrishnan, group CEO, Duroflex, said.