By: Martin Uhlarik
In the world of automotive design, creating a vehicle that embodies both premium appeal and aerodynamic efficiency is a nuanced art form. The challenge exponentially intensifies while working with a body style like an SUV coupe, a novel design trajectory that demands an amalgamation of the opulence of luxury coupes, cutting edge aerodynamic design to elevate its sportiness, and the practicality and robustness of a SUV. It’s like walking on a tightrope, in order to create the right balance to create a world class SUV which is a harmonious blend of stunning design that captivates and practicality that empowers. Driven by superlative designs that are distinct, SUV coupes are head turners and new generation customers are swiftly gravitating towards them.
Originally, coupe vehicles were characterized by a fixed body roof style, a sloping rear roofline and two doors, which gained a lot of popularity. However, during the 1930s, automakers thought of experimenting with car designs and eventually introduced the four-door coupe in order to provide more space in the car and enhance practicality. Firstly, these cars were known for their premium characteristics, such as having a sleeker body that made them look elegant. Secondly, this type of design helped the vehicles appear more sophisticated and luxurious as two-door cars were considered a status symbol at the time. Lastly, it added an air of sportiness to the car due to its swooping silhouette that aided in superior performance because of its enhanced aerodynamics.Â
Premium Appeal: The Emotional Connection
Creating a premium feel goes beyond luxury. It is about fostering an emotional connection with the owner, which is built through meticulous attention to detail, the harmonious integration of advanced technology, and a design language that exudes confidence and sophistication. From the sleek contours that define the vehicle’s form to the quality of materials used, every element must reflect a sense of exclusivity. The design should communicate a narrative of elegance and strength, inviting admiration from every angle.
What makes an SUV coupe truly stand out is the mix of visual beauty and innovative engineering that go into its construction. They are sleek, with swooping rooflines, seamlessly blending with the sturdy stance of an SUV. Innovative lighting, especially at the rear, dynamic looking wheels, and bold grills are crafted to catch the eye and make a statement. Each detail is designed to create a visual impression that stands out from the crowd.
Aerodynamics: Where Form Meets Function
Aerodynamics is not just about making the car faster; it’s about improving efficiency and stability. For a coupe SUV, achieving this without compromising its aesthetic appeal is paramount. The vehicle must slice through the air effortlessly while maintaining a bold and distinctive presence on the road. In designing a coupe SUV, the sleek, sloping roofline synonymous with coupes must be meticulously crafted to ensure it does not detract from the vehicle’s aerodynamic profile. The integration of subtle yet aerodynamic visual elements along with strategically places air intakes, enhances both performance and visual appeal.
The coupe design is bound to get democratized with more evolved buyers looking for unique offerings from auto manufacturers. It is a design language that marries premium appeal with aerodynamism which highlights the power of design innovation and excellence. In a market where consumers are increasingly discerning, creating these clutter breaking concepts, such as a coupe SUV, is what will set brands apart from the rest. The journey from a concept to production ready version of a coupe SUV is a meticulous one, but it is a path to learning where the ultimate destination is a vehicle that is as inspiring to drive as it is to behold.
The author is Head of Global Design, Tata Motors.
Disclaimer: The views and opinions expressed in this article are solely those of the original author. These views and opinions do not represent those of The Indian Express Group or its employees.
