Rise of new powerhouse: Honda-Nissan merge to become third largest automaker

The agreement between Honda and Nissan along with Mitsubishi will lead to an establishment of a joint holding company that will explore the possibility of achieving synergies at an increased level.

Nissan-Honda merger
Nissan-Honda-Mitsubishi merger (Image: Reuters)

The HondaNissan merge is now official. After multiple rounds of initial talks over the last few months, both Japanese carmakers have signed a memorandum of understanding (MoU) to begin discussions on a potential business integration. The integration would create the world’s third-largest auto group by vehicle sales after Toyota and Volkswagen

It would also give the two companies scale and a chance to share resources in the face of intense competition from Tesla and more nimble Chinese rivals, such as BYD. The merger of the two storied Japanese brands – Honda is Japan’s second-largest automaker and Nissan its no. 3 – would mark the biggest reshaping in the global auto industry since Fiat Chrysler Automobiles and PSA merged in 2021 to create Stellantis in a $52 billion deal.

Smaller Mitsubishi Motors, in which Nissan is a top shareholder, was also considering joining, the companies said. The chief executives of all three companies held a joint press conference in Tokyo.

“The rise of Chinese automakers and new players has changed the car industry quite a lot,” Honda CEO Toshihiro Mibe told the press conference. “We have to build up capabilities to fight with them by 2030, otherwise we’ll be beaten,” he said.

Honda-Nissan merger timeline, valuation

The two companies would aim for combined sales of 30 trillion yen ($191 billion) and operating profit of more than 3 trillion yen through the potential merger, they said. They aimed to wrap up talks around June 2025 and then set up a holding company by August 2026, at which time both companies’ shares would be delisted.

Honda has a market capitalisation of more than $40 billion, while Nissan is valued at about $10 billion. Honda will appoint the majority of the holding company’s board, it said. Combining with Mitsubishi Motors would take the Japanese group’s global sales to more than 8 million cars. The current No. 3 group is South Korea’s Hyundai and Kia .

Honda and Nissan have been exploring ways to bolster their partnership, including a merger, Reuters reported last week. The two companies said in March they were considering cooperation on electrification and software development. They agreed to conduct joint research and widened the collaboration to Mitsubishi Motors in August.

Last month, Nissan announced a plan to cut 9,000 jobs and 20% of its global production capacity after sales plunged in the key China and U.S. markets. Honda also reported worse-than-expected earnings due to declining sales in China. Like other foreign carmakers, Honda and Nissan have lost ground in the world’s biggest market China to BYD and other local brands that make electric and hybrid cars loaded with innovative software.

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This article was first uploaded on December twenty-three, twenty twenty-four, at one minutes past five in the evening.
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