Motorcycling is undergoing a transformation as more buyers are turning their attention from economy commuter bikes to more powerful, lifestyle-oriented ones. The share of motorcycles in the 250-800 cc category, commonly referred to as big bikes, has grown significantly in recent years, underscoring a broader shift in consumer aspirations and spending patterns.
According to data from the Society of Indian Automobile Manufacturers (Siam), big bikes accounted for 8.5% of total motorcycle sales in FY25, up from 6.1% in FY21. In absolute terms, sales of big bikes surged from 611,855 units in FY21 to 1,036,502 units in FY25. This marks a near doubling in just four years, with overall motorcycle sales rising from 10 million to over 12 million units during the same period.
Several factors have contributed to this shift. A key driver has been the increasing availability of models in the 250-800 cc segment. In FY21, buyers had 40 models to choose from, including some imported options. By FY25, that number had expanded to 56, offering a wider range of styles and price points to suit diverse customer preferences.
Royal Enfield has played a pivotal role in popularising the big bike category. With an entry point at 350 cc and a portfolio extending up to 650 cc, the brand has consistently launched new models over the past five years. These include the Meteor, Scram, Hunter, Super Meteor, new Himalayan, Guerrilla, new Bullet and Classic, Shotgun, Bear, Goan Classic, and Classic 650. This rapid expansion has not only added variety but also boosted Royal Enfield’s overall market share from 5.7% in FY21 to 7.4% in FY25.
The market has also seen the entry of several other manufacturers keen to tap into the growing interest in premium motorcycles. Classic Legends has revived iconic brands like Jawa, Yezdi, and BSA. International names such as Aprilia, Triumph, Harley-Davidson, and BMW have introduced models tailored to consumer preferences and price points. Manufacturers like TVS and Hero MotoCorp have entered the segment as well, with offerings like the Apache RTR 310 and Mavrick 440.
Auto industry analysts point to changing consumer psychology as another factor. The post-Covid era has seen a shift towards a “you only live once” (Yolo) mindset, leading to greater discretionary spending. Modern consumers, particularly younger buyers, are more inclined to spend on experiences and lifestyle products rather than saving primarily for the future. This shift is mirrored in higher spending on foreign travel, luxury goods, and increasingly, big motorcycles.
Improved road infrastructure is also playing its part. Expanding highway networks have made long-distance motorcycle travel more accessible and enjoyable. Adventure tourers like Royal Enfield’s Himalayan are gaining popularity among riders who frequent routes connecting major cities with nearby tourist destinations. A dealer in Delhi-NCR noted that better roads are drawing more customers toward adventure-style motorcycles designed for touring and exploration.
