I wish I had made these
Sunil’s favourite ads include the Fevicol Rajasthan television commercial and a hoarding for Cancer Patients Association (with the dead cowboy). Talking about the Fevicol film, he says, ?It was a beautiful idea and was beautifully produced.? He adds, ?The Cancer Patients Association’s hoarding with the dead cowboy was a hard message delivered with so much style and humor. It was indeed superior.?
Thank god, it isn?t me
?There are so many bad ads everyday. It will be unfair point out just two,? he says. ?Bad ads are a combination of many factors. Nobody plans to make a bad ad. But there is a hoarding I saw in Delhi the other day for National Geographic flight investigation programme. They had a dummy plane going into the hoarding. That showed serious lack of taste and responsibility!?
My first ad
Talking about his first ever TV commercial, Sunil says, ?It was a public service film asking people to use condoms. It was super bad idea. Super bad production. And it was super embarrassing. So basically, it was a very bad start for me.?
V Sunil is currently working as the executive creative director of Wieden+Kennedy (W+K), one of the world?s largest independent advertising agencies.
In 2004, he founded an advertising agency called A whose operations were ultimately merged with Wieden+Kennedy in 2007. Sunil’s portofolio at W+K includes brands such as Heineken India, Nokia Money, Royal Enfield Motorcycles, HCL Technologies, Oberoi Hotels & Resorts, Trident Hotels, Kochi Biennale, Food Mapping, Xylys (Titan Industries) and IndiGo.
Before founding A, Sunil was creative director at O&M Delhi where he created and launched several major marketing initiatives, including the well-known Incredible India campaign and campaign for Hutch (now Vodafone). During the course of his career, he has also worked with Contract Advertising and McCann Erickson.
Apart from advertising, Sunil also has keen interest in art. He launched an art gallery W+K Exp in November 2009 as part of the W+K office in Delhi. He has also started two editorial projects: Motherland, a theme-based magazine on Indian subcultures, and a travel website about local insights and firsthand experience of India. In 2010, he also guest-edited the India issue of Design Indaba, the award-winning South African publication.