Reliance Retail buys Kelvinator in Rs 160-crore deal
Reliance Industries has acquired Kelvinator, a popular home appliances brand, for Rs 160 crore. This is in line with their strategy of reviving iconic Indian brands like Campa Cola and Ravalgaon. The deal will leverage Reliance's strong retail network and combine Kelvinator's innovation legacy, further strengthening their position in the FMCG and consumer goods market.