She pouts. She smiles. She waves her hand. She virtually screams for your attention. Finally, you give her a thumbs up. Her day is made. Sounds familiar?
Here’s another. Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell?
Still clueless? We are talking about the ads that made television viewers in 2014 stop in their tracks, chuckle and say a silent thank you for entertaining them for a full 30 seconds, sometimes even more.
Bringing out a list of the year’s best ads is a ritual at BrandWagon. This year we have advertising stalwarts Prasoon Joshi, president, South Asia, McCann Worldgroup and CEO, McCann Worldgroup India; KV Sridhar, chief creative officer, Sapient Nitro; Sam Balsara, CMD, Madison World; Santosh Desai, MD and CEO of Future Brands; Meenakshi Menon, chairperson, Spatial Access; Rohit Ohri, executive chairman, Dentsu India Group; and Arun Iyer, national creative director, Lowe Lintas helping us shortlist 2014’s Best Ads.
This year, however, we are inviting our readers to share their favourite ads, too. We will include them in our long list before finalizing the best.
To get you started, we are sharing those that caught our eye – Airtel’s ‘Smartphone network’ ad, the Pepsi ‘Gharwali Diwali’ film, Raymond’s ‘Knowing when to let go’ campaign, Tanishq’s ‘Sunheri Diwali’ ad, Idea’s ‘No ullu banaoing’ campaign, Ranveer Singh’s ‘Do the rex’ ad, the Indian Kabbadi League’s ‘Life is kabbadi’ campaign, Whisper’s ‘I touched the pickle’ ad, Myntra’s ‘Live for likes’ ad, the Titan ‘proposal’ ad, Vodafone’s Zoozoo campaign, Havells’ ‘Respect women’ campaign, Kaun Banega Crorepati’s ‘Jo dilon ko jeetey’ campaign and Hyundai’s just released ‘Life is brilliant’ corporate campaign.
Airtel’s ‘Smartphone network’ ad
Pepsi ‘Gharwali Diwali
Raymond’s ‘Knowing when to let go’ campaign
Tanishq’s ‘Sunheri Diwali’ ad
Idea’s ‘No ullu banaoing’ campaign
Ranveer Singh’s ‘Do the rex’ ad
The Indian Kabbadi League’s ‘Life is kabbadi’ campaign
Whisper’s ‘I touched the pickle’ ad
Myntra’s ‘Live for likes’ ad
The Titan ‘proposal’ ad
Vodafone’s Zoozoo campaign
Havells’ ‘Respect women’ campaign
Kaun Banega Crorepati’s ‘Jo dilon ko jeetey’ campaign
Hyundai’s just released ‘Life is brilliant’ corporate campaign
So while BrandWagon prepares its list, send in your entries too! As for the two ads mentioned at the beginning, can you identify them? If not, grab our edition on December 16.
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