ZEISS India announces it has collaborated with Social Panga to release its campaign introducing its product ZEISS’ Light 2 Progressive lenses. The brand has released a video experience, conceptualised and executed by Social Panga under its production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.
“We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region,” Ritesh Dwivedi, head of marketing, Carl Zeiss Vision Care India, said.
The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. The collaboration is a testament to ZEISS’s commitment towards precision in a visual story that not only informs but also delights the audience. With features like advanced design, optimised visual fields, and transitions, ZEISS Light 2 progressive lenses offer an experience in vision correction.
“ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution,” Himanshu Arora, co-founder, Social Panga, said.
The campaign is released across social media platforms and has received a positive response from users.
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