Zee Entertainment Enterprises’ board of directors, approved the streamlined organisation structure proposed by the MD and CEO, Punit Goenka, which is in line with his strategic plan focused on enhancing the performance and profitability levels across the company. Under the guidance of the board, the organisation structure has been designed with speed and agility at the forefront, to nurture collaboration and leverage synergies amongst the core business segments which include broadcast, digital, movies, and music. The lean organisation structure also emphasises the elevation of key team members across businesses.
Punit Goenka, MD and CEO, ZEEL will assume direct charge of the critical business verticals including the domestic broadcast business. Siju Prabhakaran, who has led the South cluster of channels, will take additional responsibility for the West cluster, fortifying the performance in the mentioned markets. Furthermore, Samrat Ghosh, who led the East cluster of channels, will take additional responsibility for the North and Premium clusters whereas Ruchir Tiwari will continue to lead the Hindi Movies cluster, with a focus on quality entertainment. Meanwhile, Vishnu Shankar will continue to lead &TV and the FTA segment. Ashish Sehgal will be responsible for integrated advertisement sales for the broadcast and digital business, to maximise value for the advertisers with a focus on profitability. In this enhanced role, for the digital business revenue, Ashish will also report to Amit Goenka and for the broadcast business revenue, he will continue to report to Punit Goenka.
“The board has reviewed and approved the lean organisation structure proposed by the MD and CEO, which aims at streamlining the organisation and improving efficiencies across the business. The strong and capable set of leaders identified for each core business segment in the lateral structure, are highly reflective of the company’s bench strength and ensure that the company remains well-positioned for the future,” R. Gopalan, chairman, Zee, said.
Leveraging his understanding of the evolving digital entertainment landscape, Amit Goenka will continue to lead the digital business for the company, taking direct charge of original content (including movies). He will assume additional charge of the International broadcast business, enterprise technology, and broadcast operations and engineering, leveraging synergies between the business segments to drive higher growth. In this role, he will continue to report to the Punit. Umesh Bansal will lead the Movies business for the company whereas Anurag Bedi will continue to lead the Music business and enhance the vertical’s contribution to the company’s bottom line. All corporate functions will continue to report to the MD and CEO. The new structure is effective immediately.
“In line with our approach towards maintaining a sharp focus on profitability, the new structure encompasses a more resilient team for the organisation to ensure agility and collaboration. Through this restructuring exercise, we have aimed to build an independent and enterprising team led by an experienced set of leaders to drive the company forward,” Goenka, said.
Frugality, optimisation, and a sharp focus on quality content are the three tenets of the plan implemented by the management, and the lean organisation design is in line with this approach.