Way2News, a hyperlocal digital news platform, has announced the appointment of Nirmal Karthikeyan as their regional sales head for the Southern India region. As per the company, the appointment is part of Way2News’s commitment towards expanding its user base and delivering hyperlocal, relevant and reliable news to a billion Indians.
In his new role, Karthikeyan will be responsible for strengthening Way2News’ footprint and growth in key south markets. Additionally, he will spearhead the strategic promotion and monetisation efforts of Way2News’ premium language inventory.
Talking about the appointment, Raju Vanapala, founder and CEO, Way2News, said, “At Way2News, our goal is to make every Indian an informed citizen by delivering relevant and pertinent news in a timely manner. With profound knowledge of the media landscape and a remarkable track record of driving growth, Nirmal’s expertise will play a pivotal role in identifying untapped regions and audiences in the south and consequently expanding our user base. We believe that Nirmal’s strategic vision and hands-on approach will propel us to new heights of success in the dynamic and diverse South India market.”
Prior to joining Way2News, Karthikeyan has held the role of senior manager at Jio Cinema, where he played a role in managing sales efforts across diverse categories such as lifestyle and apparel, gaming and fintech. With a career spanning more than 12 years in media companies including Jio Cinema, Zapr Media Labs, Sun TV Network and Eenadu Publication, his experience in advertising strategy, account management and team leadership has contributed to the success of the organisations.
“I am happy to be a part of this journey, and I eagerly look forward to harnessing my expertise in sales and business development and contributing significantly to Way2News’ ongoing success and expansion in the Southern market,” Nirmal Karthikeyan added.