Wakefit.co, a prominent D2C provider of home and sleep solutions in India, has announced the appointment of Kunal Dubey as the company’s Chief Marketing Officer (CMO). In his new role, Dubey will utilise his marketing expertise to enhance Wakefit.co’s market share, growth, and customer experience.
“I am thrilled to join Wakefit.co at such an exciting time in the company’s journey. Having long admired Wakefit’s commitment to pushing boundaries and breaking the status quo, both as a consumer and a marketer, I am eager to contribute to its dynamic growth. Wakefit’s ethos of customer centricity and product innovation is evident across all touchpoints, presenting a unique opportunity to strengthen our leadership in the market. I look forward to bringing my experience in scaling brands to the Wakefit team and together, building India’s most loved home and sleep solutions brand,” Kunal Dubey, CMO, Wakefit.co said.
“We are happy to welcome Kunal as the Chief Marketing Officer at Wakefit.co. His insights and expertise will undoubtedly help us solidify our market leadership and propel Wakefit.co as a customer-centric brand driving consistent growth. Kunal has had a remarkable journey in helping build prominent brands with his deep understanding of evolving consumer dynamics. I am confident this will enhance our efforts in creating meaningful brand connections and delivering value to our consumers,” Chaitanya Ramalingegowda, director and co-founder, Wakefit. co said.
An industry veteran with over 18 years of marketing and media planning experience, Dubey has spent over 12 years of his career in the startup space. He has previously served as the CMO of Flipkart-owned Cleartrip and has also been pivotal in the growth of several renowned brands including Vedantu, PhonePe, Flipkart, Reliance Communications, McDonald’s India, eBay, etc. His experience also includes successful stints at various startups, where he scaled brands’ marketing functions that spanned brand marketing, digital marketing, growth marketing, consumer insights, etc. Dubey was also instrumental in founding Slingshot (part of Dentsu Group), a unique marketing solutions company. His strategic vision and proven record of driving various initiatives align perfectly with Wakefit.co’s marketing philosophy of creating meaningful and authentic conversations with its audience.
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