Balancehero India, an RBI authorised digital lending company, has launched its inaugural brand campaign ‘Aapki Har Zaroorat Ka Saathi’. As per the company, the campaign revolves around the theme of fulfilling customers’ aspirations through financial assistance.
Additionally, the campaign showcases how TrueBalance’s digital lending platform simplifies access to instant personal loans, ranging from Rs 1,000 – 1,00,000.
Talking about the campaign, Manika Mittal, communications head, Balancehero India, said, “We are happy to introduce our inaugural brand campaign, ‘Aapki Har Zaroorat Ka Saathi’. The initiative is geared towards empowering India’s young middle class, demonstrating how they can transform their aspirations into reality through quick, secure and effortless access to small personal loans. This campaign celebrates our journey by engaging with our customers, building brand awareness, and underscoring our role as a trusted friend and credit provider to the underserved and unserved in various everyday situations and events.”
The campaign’s storyline portrays everyday challenges faced by people from various backgrounds, united by one common factor – unfulfilled dreams due to financial constraints.
Moreover, the campaign ‘Aapki Har Zaroorat Ka Saathi’ aims to empower millennials, salaried and self-employed individuals in tier-2 and tier-3 cities.
The campaign will be available through multimedia marketing, including OTT, digital, and social media platforms.
Follow us on Twitter, Instagram, LinkedIn, Facebook
