Timex announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a settled team which has retained its core under the captaincy of opener Shikhar Dhawan, Punjab Kings is all charged up for the season.
“This is our second year with this cricketing extravaganza and with a young and energised team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation,” Deepak Chhabra, managing director, Timex Group India, said.
The partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.
“We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well,” Satish Menon, CEO, KPH Dream Cricket, said.
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