The Sleep Company, a comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their chair brand ErgoSmart by The Sleep Company starring Jim Sarbh.
“Through ErgoSmart by The Sleep Company, we intend to enable productive workplaces with our patented SmartGRID technology and deliver comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this technology and how it can transform the work environment. We believe the ErgoSmart chair will change the way people sit,” Priyanka Salot, co-founder, The Sleep Company, said.
The campaign is aimed at addressing the issues of productivity at workplaces, communicating how ErgoSmart chairs can enhance comfort, productivity and enable smart working. Conceived by Steve Priya, the digital campaign is understood to portray Jim Sarbh as the CEO of a startup. From what it’s understood, Sarbh highlights the need for support, especially for his back, neck, and posture. The ad shows him moving around the office in an ErgoSmart chair and how it helps Sarbh to work and sit for longer hours comfortably. Reportedly, the campaign is now live on The Sleep Company’s YouTube and Instagram channels.
“We are looking forward to launch our #SitSmart with ErgoSmart campaign in collaboration with Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart by The Sleep Company, we hope to not just provide comfort, but also promote better health and productivity. I believe this campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart,” Ripal Chopda, chief marketing officer, The Sleep Company, stated.