The Sleep Company has launched a new digital campaign featuring Sima Taparia. The campaign, titled ‘Peaceful Sleep Mubarakh Ho!’, uses the concept of matchmaking to highlight the importance of comfort and trust. From what is understood, the campaign, conceptualised by Steve Priya, features a humorous take on a traditional matchmaking session, with Taparia guiding a couple through their demands for a perfect match. The twist comes when the group finds themselves in The Sleep Company’s showroom continued by company promotion.
“At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which support them in every phase of life. Our SmartGRID mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal life partner. The campaign takes the idea of matchmaking to a completely new level and emphasizes how we prioritise quality and long-term satisfaction for our consumers,” Priyanka Salot, co-founder, The Sleep Company, said.
The campaign aims to underscore the idea that finding the right mattress, one that offers a balance of firmness and softness, is crucial for lifelong comfort, especially for couples starting new chapters in their lives. By connecting the concept of trust and comfort in relationships with the benefits of the SmartGRID mattress, The Sleep Company seeks to offer consumers a lighthearted yet practical message about the importance of choosing the right mattress.
“The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress provides comfort and necessary support to the body. TSC’s SmartGRID mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign,” Sima Taparia, added.
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