Tata Play has announced its newest entrant in its services portfolio, Tata Play Bollywood Masala. As per the company, the new service will offer a myriad line-up of 90’s and 2000’s bollywood movies.
Talking about the launch of the new service, Pallavi Puri, chief commercial and content officer, Tata Play, said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”
Moreover, Tata Play Bollywood Masala will have an array of movies, talk shows, celebrity interviews, exclusively created shows, music, behind the scenes, and more. The service will genres and titles such as Aashiqui, Andaz Apna Apna, Jo Jeeta Wahi Sikandar, Khiladi, Roja, Raju Ban Gaya Gentleman, Dil Chahta Hai, Deewana Mastana, 3 Idiots, Munnabhai MBBS, among others.
“We are happy to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s and 2000’s. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” Sandeep Gupta, COO of broadcasting business, Shemaroo Entertainment Limited, added.
Additionally, subscribers can view Tata Play Bollywood Masala on channel number 311 for Rs 2 per day along with the content on their Tata Play mobile app on Live TV and VOD.
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