Ad space, per publication, witnessed 17% growth during January-March, 2024, over January -March, 2022, as per data from the TAM AdEx-Print Advertising Quarterly Report for Jan-Mar’24. The report stated that for the mentioned period, the services sector retained its first position with 16% share of ad space, along with cars being the top category with seven percent share of ad space.
From what it’s understood, the top 10 advertisers, collectively, added 16% share of ad space with SBS Biotech dominating the list. Over 67,000 brands were advertised on print, during Jan-Mar’24, with Honda Shine 100 leading the list, and among growing categories, cellular phones-smart phones clocked the highest growth worth three times, with regard to ad space difference and growth percentage, during Jan-Mar’24 over Jan-Mar’23. Official data from the report has also shown that Shri Ramjanmabhumi Teerth Kshetra and Honda Shine 100 were the top exclusive advertiser and brand, respectively, in Jan-Mar’24 compared to Jan-Mar’23. Moreover, sales promotion advertising covered 29% share of ad space in print during the Jan-Mar’24 timeline.
Going by the report, in print, compared to Jan-Mar’23, ad space per publication witnessed 10% growth in Jan-Mar’24. For print advertising, during Jan-Mar’24 over Jan-Mar’23, the top five sectors retained their respective positions, with the top 10 sectors, collectively, adding 82% share of ad space, and telecom products being the only new entrant among the top sectors. Among the top 10 categories present in Jan-Mar’24, three belonged to the education sector. The top 10 categories, together, covered 40% share of ad space. During Jan-Mar’24, multiple courses and cellular phones-smart phones entered the top 10 categories, with them securing ninth and tenth positions.
Moreover, the report mentioned that among the top 10 brands present, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23. Reportedly, Honda Shine 100 was the leading brand for print advertising in Jan-Mar’24, with Fiitjee falling to the eight position in Jan-Mar’24, compared to its first position in Jan-Mar’23. Seemingly, over 33,000 advertisers and more than 43,000 brands, exclusively, were promoted during Jan-Mar’24 in print, compared to Jan-Mar’23. Overall, among sales promotions, discount promotion bagged the top position with 44% share of ad space followed by multiple promotion, with the top two promotions covering more than 85% share of ad space during Jan-Mar’24.
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