Roche releases print campaign for festive season ‘Control Diabetes with Every Check’

Roche Diabetes Care has released the first leg of its festive campaign for its flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’. The pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant and Accu-Chek Guide, along with the ‘mySugr’ mobile application.

“Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes,” Vivek Desai, head of marketing, Roche Diabetes Care, said,

The first phase of the campaign was focused on print media which was released on the first day of Navratri in newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Partika, and Eenadu.

“We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. The campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change,” Aakash Chatterjee, Co-Founder and chief creative officer, 5W1H, said.

The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.

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