Radico Khaitan has introduced the Spirit of Victory 1999 Pure Malt Whisky, a heartfelt tribute to the valiant soldiers of the 1999 Kargil War under the umbrella of “Spirit of Victory” range of brands.
As per the company, the launch continues the success of its forerunners, the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.
Talking about the new launch, Amar Sinha, chief operating officer, Radico Khaitan, said, “The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities which already includes iconic brands like Rampur Indian Single Malt, Sangam World Malt as well as Royal Ranthambore Heritage Collection Whiskies.”
With this launch, the company also capitalises on the emerging Pure Malt whisky category. Additionally, the company has pledged to contribute a part of the revenue earned to the welfare funds of the Indian Armed Forces on every bottle sold.
With an initial release in Uttar Pradesh and Haryana, followed by expansion to other states, Radico Khaitan aims to share this tribute widely, at the price point of Rs. 5,000.