Piramal Capital and Housing Finance launched ‘Pehli Diwali’ campaign to celebrate with customers who experienced their first inaugural Diwali in the comfort of their homes and businesses.
Piramal Finance’s ‘Pehli Diwali’ embodies the spirit of “Hum Kaagaz se Neeyat Dekhte Hain” emphasising the true essence of celebrating Diwali in one’s own space, be it home or business. Piramal Finance’s commitment to its customers does not stop at providing loans. Through the initiative, senior management and company leaders travelled across locations to celebrate 1000 such customers across India. The leadership travelled to Mumbai, New Delhi, Bengaluru, Ahmedabad, Chennai and Chandigarh, to name a few, to celebrate and felicitate customers.
“The true spirit of Diwali lies in the happiness and prosperity it brings to everyone, especially those celebrating their first Diwali in the spaces they dreamt of being. ‘Pehli Diwali’ is a celebration and a testament to our vision of inclusive and responsible financial support for the customers of Bharat. Our people and customers are at the very heart of everything we do at Piramal Finance. Through this initiative, we also want to express our gratitude for choosing Piramal Finance to fulfil their dreams and aspirations,” Jairam Sridharan, managing director, Piramal Capital and Housing Finance, said.
Conceptualised by The Womb, a film released on Piramal Finance’s social media and TV channels captures the essence of ‘Pehli Diwali’ for new homeowners and entrepreneurs. By extending a helping hand and celebrating alongside these customers, Piramal Finance exemplifies its commitment to supporting dreams and fostering goodwill in the community.
“Pehli Diwali is an emotion that runs deep within the fabric of this country. It symbolises the celebration of progress and prosperity of our people of Bharat. Through this initiative, we celebrate the profound impact of our own spaces and the meaningful roles they play in our customer’s lives. It is a testament to Piramal Finance’s commitment to not just finance homes and businesses but also support aspirations, encouraging the dreams of Bharat to soar higher,” Arvind Iyer, head – marketing, Piramal Capital and Housing Finance, said.