Pidilite Industries Limited has unveiled its new digital campaign (DVC) for Fevicol’s Glue Drops. As per the company, the campaign showcases the humorous story of ‘Bittoo’s’ post-birthday party disaster, where decorations stuck with regular tape leave the walls in ruins.
The campaign highlights the importance of using Fevicol Glue Drops for a smarter and cleaner way to decorate. The campaign also underscores the extraordinary bonding capabilities of Fevicol Glue Drops and celebrates the limitless creativity and precision that these drops bring to crafting, modelling and repairing projects.
Talking about the campaign, Kashyap Gala, senior vice president of the arts and crafts division, Pidilite Industries Ltd., said, “At Pidilite, we are always looking ahead, and Fevicol Glue Drops is a testament to our forward-thinking approach. This groundbreaking adhesive product is poised to redefine the category. While the campaign begins with decoration space as one of its uses, the versatility of this adhesive caters to countless temporary sticking needs.”
Moreover, the film revolves around a creative storyline that resonates with anyone who has ever had to deal with the mess left behind by adhesive tape after a party or celebration. The ad demonstrates how simple it is to apply Fevicol Glue Drops. They are effortlessly peeled off and applied to decorations, securely sticking them to the wall without damaging the paint. This showcases the convenience and mess-free application of Fevicol Glue Drops.
“Fevicol, the mother of all adhesives, keeps looking for gaps to fill them with innovative products. This time, it’s Fevicol Glue Drops that do the job better than ordinary tape without leaving any marks. The ad captures the use of Fevicol Glue Drops in a day-to-day situation in a fun way, providing an easy demonstration with interesting value for the family,” Piyush Pandey, chairman, global creative and executive chairman, Ogilvy, India, added.