PHD India, a part of the Omnicom Media Group, has acquired the integrated media mandate for Shriram Finance. From what is understood, PHD won the mandate through a multi-agency pitch. The company stated that the new account will be serviced from its Mumbai office. The company will focus on strengthening the brand’s market presence and fostering greater affinity to drive business growth.
“We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.” Monaz Todywalla, CEO, PHD India, said.
“As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.” Elizabeth Venkataraman, ED and head of marketing, Shriram Finance, commented.
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