Pepperfry, an e-commerce furniture company, announced the launch of its new brand campaign- ‘PehleTryAtPepperfry’. From what is understood, the campaign attempts to inform the users on the importance of trying out furniture in person before making a purchase. The campaign features three video ads that reportedly depicts the pitfalls of choosing without trying.
“We believe that experiencing our furniture first-hand can significantly enhance customer satisfaction and confidence in their purchase decisions. Our campaign ‘PehleTryAtPepperfry’ is designed to remind customers of the importance of trying before buying, and with our extensive network of stores, we’re making it easier than ever for them to do so. By visiting our stores, customers can touch, feel, and experience our furniture, ensuring they make the best choice for their homes.” Archana K., lead, brand marketing, Pepperfry, said.
One ad depicts a haircut gone wrong, one depicts unpredictability of an arranged marriage without knowing the partner first and the last one explores the disappointment upon seeing a travel destination which was publicised too much.
Watch the video here:
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