Palak Tiwari has been announced as the latest ambassador for Mamaearth, joining actress Shilpa Shetty Kundra in a new campaign promoting the brand’s skincare products. The campaign, developed by Havas Creative India, presents a narrative where Tiwari seeks a solution for skin dullness, and Shetty introduces her to the product. Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.
“Ubtan has been a staple in Indian skincare for generations, and Mamaearth’s Ubtan Face Wash has become a trusted favourite. This campaign, featuring both Shilpa and Palak, showcases its effectiveness. We are also delighted to welcome Palak as the newest face of the brand. She embodies confidence, authenticity, and a bold spirit and her strong connection with younger audiences makes her a perfect fit for our brand ethos. Alongside Shilpa Shetty Kundra, this powerful duo will help us reinforce our commitment to safe, natural, and effective skincare solutions,” Anuja Mishra, EVP and chief marketing officer, Honasa Consumer Limited, said.
Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences. Both Tiwari and Shetty emphasised the significance of natural ingredients in skincare and the importance of maintaining healthy skin amidst environmental challenges.
“I’m thrilled to join the Mamaearth family and be part of a brand that stands for ‘Goodness Inside’—both in its products and its purpose of making the planet greener. As someone who is an ardent believer in the power of natural ingredients for skincare, I’m excited to be part of this journey of bringing natural skincare products to Indian consumers like me. Partnering with Shilpa Shetty Kundra in this journey makes it even more special, and I can’t wait for everyone to experience the magic of nature with us!” Tiwari said.