Mitali Srivastava Hough has transitioned from her role as the national planning head at Famous Innovations to join McCann Worldgroup as the head of planning and senior vice president. As per the company, Hough will be working from their Mumbai office.
With a career spanning over 24 years, Hough holds the distinction of being the first planner in Indian advertising to co-found two ad agencies: Utopeia Communicationz and Equal, the latter specialising in CSR solutions.
In the past, Hough has been associated with brands such as Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints and more.
Before venturing into entrepreneurship, she worked across different verticals of DDB India, including DDB Health and Lifestyle, Rapp India and Tribal DDB. Her professional journey also includes stints at Ogilvy & Mather and TBWA India.
Follow us on Twitter, Instagram, LinkedIn, Facebook