LT Foods Ltd has launched a digital campaign for its ‘DAAWAT Biryani Kit’. As per the company, ‘DAAWAT Biryani Kit’ is a curation of DAAWAT Basmati, authentic Biryani paste, whole spices and raita seasoning to complete an authentic biryani experience.
Additionally, the company offers a selection of three iconic regional variants – Hyderabadi, Kolkata and Lucknowi.
Talking about the digital campaign, Ritesh Arora, CEO, India, LT Foods, said, “In our pursuit of culinary innovation and understanding the pulse of our consumers, we at LT Foods are on a mission to address the ever-evolving needs of the consumers. Our DAAWAT Biryani Kit is designed to enable the experience of preparing an authentic Biryani conveniently at home. Our focus with DAAWAT Biryani Kit is to create a category in the convenience segment, all while preserving the authenticity that Biryani enthusiasts cherish.”
The latest digital campaign endeavours to celebrate the pleasure of concocting Biryani at home in 30 minutes. It strengthens DAAWAT Biryani Kit’s positioning as a ready-to-cook solution, offering the dual benefits of authenticity with convenience. Moreover, the campaign showcases how a loving husband serenades his wife over a mouth-watering Biryani.
“Our newest digital creative is not just about culinary excellence; it’s a delightful journey of people bonding over Biryani. In this campaign, we want to showcase that everyone can experience the thrill of crafting an authentic biryani for their loved ones with ease using DAAWAT Biryani Kit,” K. Ganapathy Subramaniam, VP and head of marketing, LT Foods, added.