L’Oréal Paris introduces its new campaign, ‘My Hair Color, My Expression,’ featuring Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 15 January 2024, the campaign is set to inspire women to express themselves and their personalities with hair color.
Recognising that the woman of today views beauty from an ‘inside out’ perspective, L’Oréal Paris recognises that this is more than just a hair color: it is a statement, a means to self-expression. With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour and empower them to tell their unique stories, and unabashedly celebrate their unique identities and choices.
“In the kaleidoscope of beauty, every shade tells a story. ‘My Hair Color, My Expression’ is more than a campaign; it’s a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colors. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly,” Dario Zizzi, brand general manager, L’Oréal Paris India, said.
“I think for anyone who knows me or perhaps even looks at me, they can tell I’m an expressive person – from my hair to the tattoos to the body, clothes & jewellery, all the way to my facial expressions! That’s why I couldn’t think of a better fit for me than the ‘My Hair Color, My Expression’ campaign with L’Oréal Paris Casting Crème Gloss. I love that’s It’s more than just a campaign; it’s an invitation to explore all your unique shades and express yourself fearlessly. Let your hair be the canvas of your vibrant story!” Bani J said.
The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair color transformation. It showcases the 16 intense shades available in the Casting Crème Gloss collection range- a bold, vivid shade for every personality. The campaign will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese and Kannada.
The ethos behind ‘My Hair Color, My Expression’ centres on the idea that a woman’s hair color is a powerful form of self-expression, contributing to her confidence and individuality.