Hershey India, a part of The Hershey Company, has launched a digital campaign Shraddha Waali Diwali for its HERSHEY’S KISSES brand, featuring brand ambassador Shraddha Kapoor. Staying true to its brand ethos of nurturing connections with loved ones, the digital film emphasises celebrating the magic of moments with friends and family this Diwali.
The film opens with Shraddha Kapoor engrossed in her Diwali preparations. She emphasises that when words fall short towards expressing affection, HERSHEY’S KISSES brand can become a gifting solution that resonates with the festival’s spirit of love and togetherness. The film embodies the simplicity and sweetness of Diwali celebrations.
It also showcases how HERSHEY’S KISSES brand can be a source of goodness in celebrating those moments with loved ones, further strengthening the bonds with family, siblings, and friends.
“Chocolates have made a special place in consumers’ hearts as a preferred choice for celebrating moments of togetherness, through shared consumption or gifting, during festivals. Hershey’s delicious range of chocolates has seamlessly become an integral part of Indian households, for elevating everyday occasions or enhancing the joy of festive celebrations. Our latest campaign, Shraddha Waali Diwali, captures the true spirit of Diwali, where love and playfulness combine to create unforgettable moments with HERSHEY’S KISSES brand, fostering warm connections with loved ones. Through this campaign, we want to strengthen our connection and relatability with audiences,” Ankit Desai, marketing director, Hershey India, said.
The digital film has been shared across Hershey India’s social media platforms.
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