Haier India, a major appliances brand, has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024.
Haier aims to leverage visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024. From what it’s understood, in line with its sport-o-tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in sporting events, including Roland-Garros and the ATP Tour. Reportedly, Haier will continue to explore sports partnerships aimed at forging connections with tech-savvy customers nationwide.
“I believe our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds significance as it targets tennis enthusiasts in India. Through this collaboration, Haier India aims to unlock opportunities that align with our vision of ‘More Creation, More Possibilities,’” NS Satish, president, Haier Appliances India, said.