Finolex Pipes has launched their latest ad film campaign. As per the company, the ad films spotlight the functionality of their CPVC and SWR pipes in an entertaining narrative. With this campaign, the brand aims to educate and entertain the audience, and build a strong consumer connection.
Talking about the campaign, Ashok Jaiswar, vice-president, head of marketing and communications, Finolex Industries, said, “After receiving a positive response from our customers and stakeholders for our campaign ‘Peedhiyan Badlengi, Pipe Nahi,’ we are happy to announce the forthcoming sequels. These new campaigns are not just about showcasing our products but it’s about celebrating the trust our customers have placed in us. Our commitment remains in delivering top-quality solutions that stand the test of time. These ad films embody our core ideology of trust, innovation, and reliability.”
In collaboration with Schbang Motion Pictures, the ad films feature the trio of plumbers engaging in lively conversations about the characteristics of each pipe. The ad films portray the benefits of Finolex CPVC pipes.
Moreover, the taglines for the films capture the essence of Finolex Industries’ commitment to providing dependable solutions. The tagline ‘Thanda-Garam sahega, paani behta rahega’ reflects the quality of withstanding both hot and cold water applications, even under high pressures and ensuring a seamless flow. Similarly, the tagline ‘Easy to fit hain, har mausam mein hit hai’ emphasises the pipe’s ease of installation and reliability, making it a hit choice for every season.
“Our partnership with Finolex for this endeavor was a chance to spotlight innovation and dependability in the plumbing domain. Through the cinematic lens, we infused vitality into Finolex’s ‘Peedhiyan Badlengi, Pipe Nahi’ campaign, placing its fundamental principles and the long-lasting trust it fosters under the spotlight,” Harshit Karnatak, group creative manager, Schbang, added.