Fevicol, an adhesive brand from Pidilite Industries Limited, has unveiled its campaign, ‘Jugalbandi’.
From what it’s understood, it’s a film that celebrates the musical journey of two brothers. Reportedly, the film has been crafted by Ogilvy India and Prasoon Pandey of Corcoise Films.
“I believe our latest Jugalbandi film portrays Fevicol as an emblem of connections and strength. We are looking forward to launching this campaign in a year that holds significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh,” Bharat Puri, managing director, Pidilite Industries Ltd, remarked.
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