Federal Bank announced the launch of its Diwali campaign. The campaign is a family celebration of innocent promises made to make the next Diwali bigger for everyone. The campaign emphasises the importance of saving very early from childhood as a step towards financial empowerment. ‘Bachane ki aadat bachpan se’ is a campaign that centres around a young protagonist, Ishaan, whose aspirations are funnelled by the guidance of his supportive mother.
The campaign encourages a child not to be in doubt about fulfilling everyone’s promises and to take steps towards making it happen. His mother, who knows a thing or two about earning and saving sets up a recurring deposit in addition to the ‘Diwali‘ received by Ishaan. The campaign perks up Federal Bank savings accounts, recurring and fixed deposits, and credit and debit cards as instruments of saving by setting aside funds or saving on the numerous offers.
“Our protagonists have always been progressive, comfortable with technology, across age groups and well represented equally by people from different walks of life. In Bachane Ki Aadat Bachpan Se, the Mom, seemingly a career woman herself, sets up an online recurring deposit. The pragmatism of the film is not in lessoning but in lessening the dilemmas by channelling the innocence, to delivering on commitments. This is a continuum of Federal Bank’s Rishta Aap Se Hai, Sirf App Se Nahi, template, where the human desire for better living is powered by the convenience of using Federal Bank’s smooth digital assets.” MVS Murthy, chief marketing officer, Federal Bank, said.