Equitas Small Finance Bank has rolled out its Christmas campaign ‘Circle of Life’. As per the bank, the campaign blooms greenery by giving rebirth to a farmer’s passion who treats agriculture as his own child and not just as a livelihood. The farmer’s story showcases his love for fertile land that runs deeper, weaving a tale of hope and dreams.
Additionally, the heart-warming video series by Equitas tells the story of Kamatchi, a farmer who faced daunting challenges, majorly lack of water being one of the reasons for the demise of his once-thriving agriculture business.
Talking about the campaign, Vignesh Murali, senior vice president and head – marketing, Equitas SFB, said, “While Christmas is known to be the season of joy and hope, and Farmers’ Day is observed ahead of Christmas eve, we decided to honour the invaluable contribution of farmers in the development of the country and economy. Kamatchi’s story is a tribute to all the farmers who despite facing water shortage, surviving climatic changes, among others are dedicated to keep the agriculture ecosystem thriving in India.”
With the ‘Circle of Life’ campaign, the bank aims to celebrate the inspiring stories of perseverance and passionate individuals. This also braces the entrepreneurial culture striving to build a better India.
Follow us on Twitter, Instagram, LinkedIn, Facebook
