Dashmani Media Private Limited has acquired two digital platforms—Intl. Fashion and Bollywood Reporter—marking its latest strategic move to expand its footprint in the global entertainment, fashion, and luxury content space.
The acquisition signals Dashmani Media’s intent to build a diversified digital media ecosystem, combining high-engagement verticals such as celebrity news, fashion reportage, and luxury lifestyle content. The deal comes as digital consumption across entertainment and fashion continues to grow at double-digit rates globally, powered by short-form video, influencer-led content, and premium visual storytelling.
Founded by Sudhanshu Kumar, Dashmani Media has been on an expansion spree, positioning itself as a rising player in India’s fast-changing digital media sector. With this acquisition, the company gains access to two high-value niches:
Intl. Fashion is known for its focus on global runway trends, celebrity fashion analysis, and brand-led partnerships in the luxury space.
Bollywood Reporter delivers celebrity interviews, box office updates, and behind-the-scenes news from India’s film industry.
“By acquiring Intl. Fashion and Bollywood Reporter, we’re reinforcing our vision to establish a comprehensive and diversified media ecosystem,” said Kumar. “Entertainment, luxury fashion, and lifestyle are among the fastest-growing digital segments globally, and we want to lead that shift.”
The move comes at a time when the global digital entertainment and lifestyle market is projected to grow at a CAGR of 10.5% between 2024 and 2030. Platforms that serve fashion and entertainment content have been consistently clocking some of the highest engagement rates on social platforms and commanding top advertising CPMs. This positions the two new platforms to contribute meaningfully to Dashmani Media’s revenue model through brand partnerships and influencer tie-ups.
With this deal, Dashmani Media adds further scale to its growing media portfolio, which spans original content, celebrity coverage, and niche digital platforms. The company is also aiming to strengthen its global presence and tap into the $100+ billion digital media opportunity.
