Qoruz, an influencer marketing platform, has announced a partnership with Dabur, known for its ayurvedic products.
“I believe partnering with Dabur is an opportunity for us to apply our platform’s capabilities to a brand with a heritage in natural products. We’re focused on assisting Dabur in achieving their influencer marketing goals by facilitating connections between their brand and the audience,” Praanesh Bhuvaneswar, co-founder and CEO, Qoruz, highlighted.
Through this partnership, Dabur plans to utilise Qoruz’s advanced analytics and influencer management tools to identify the right influencers who align with the brand’s values. The partnership is expected to enable Dabur to leverage influencer content. With Qoruz’s platform, Dabur is believed to have access to data-driven insights into influencer performance and audience engagement, facilitating the creation of campaigns that resonate with their target demographic.
“We believe that this collaboration with Qoruz will help identify and create narratives around our products. By utilising advanced analytics and insights, we aim to engage with our audience in a manner, ensuring that our brand continues to resonate with our consumers,” Vikram Gupta, digital lead, Dabur India Limited, said.