Comscore has appointed Jackelyn Keller as its Chief Marketing Officer, filling the position left vacant after Tania Yukia’s departure in 2023. Keller officially assumes the role at a critical juncture as Comscore navigates shifts in media consumption and measurement.
Keller brings extensive experience in television, streaming media, and digital advertising. Before joining Comscore, she served as Global Head of Product Marketing at Quantcast, an advertising technology firm. Prior to that, she was Head of Market Intelligence and Global Product Strategy at Samsung Ads, where she played a key role in launching Samsung’s demand-side platform for advertisers.
Keller has been actively involved in shaping Comscore’s strategic initiatives in recent months, contributing to programs such as Comscore Data Divas and Barbershop, Beauty and Local Buzz. Her leadership aims to build on Yukia’s efforts to position Comscore as a forward-looking media measurement company.
