CLIRNET’s launches #SheWinsCancer campaign

CLIRNET, a knowledge platform for Doctors, launched the #SheWinsCancer campaign around International Women’s Day 2024 on DocTube, a platform for medical education videos for patients by verified Doctors. The campaign reached over 6.5 million and had over a million viewers. It ran from March 1st to March 10th to raise awareness and empower women on preventing, detecting, and beating breast, cervical, uterine, and ovarian cancer.

The campaign’s foundation was CLIRNET’s public video platform, DocTube™, which played a role in disseminating knowledge and support. The platform launched 1,000 short informational videos from over 500 Gynaecologists and Oncologists from across India, releasing a new video every 15 minutes in vernacular languages throughout the campaign. The Campaign also garnered support from ICICI Bank and celebrities like Padma Bhushan Singer Usha Uthup, who supported the cause.

Viewers accessed a range of information, including guidance on symptoms, tests, treatments, support groups, and research related to each type of cancer. Uterine cancer garnered the most attention among users, indicating a high demand for quality information. Videos addressing common cancer myths and highlighting risk factors were popular. The campaign covered various types of cancers, with cervical cancer receiving the most views.

Doctors from major cities, including Mumbai, Hyderabad, and Kolkata, participated in the initiative, providing knowledge and raising awareness about breast, cervical, uterine, and ovarian cancers. The videos offered insights on cancer prevention, early screening, reducing mortality rates, and finding community support.

“With the burden of cancer cases reaching alarming heights, awareness and early intervention have become more critical than ever. The latest WHO estimates show over 20 million new global cases in 2022 alone, with India reporting over 1.4 million cases of which 50%+ impact women. At CLIRNET, we aim to directly tackle this by empowering women with knowledge. Our #SheWinsCancer campaign features insights from renowned specialists to educate women on symptoms, screening, prevention and support for the four major cancers impacting their health. Knowledge is power and through this campaign, we aim to equip Indian women and their family with the tools they need to gain the upper hand against cancer,” Saurav Kasera, co-founder, CLIRNET, said.

The campaign highlighted the involvement of medical professionals dedicated to women’s health. Among the key doctors leading this initiative were Dr. Ratnabali Chakravorty, a Gynecologist from Kolkata; Dr. Ambuja Choranur, a retired Professor and former Head of the OBGY Department at Osmania Medical College in Hyderabad; and Dr. Pramod Kumar Julka, Vice Chairman of Cancer Care/Oncology at Max Hospital.