Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Avishek Mukherjee, creative director, BC Web Wise, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
What is the one thing you like to do when not working?
When I’m not in the creative trenches, you’ll find me in the epic battle of my life—choosing between binge-watching a new series or mastering the art of cooking. It’s a tough life, but someone’s got to do it!
How do you spend your weekends?
Weekends are all about the ultimate trio: my couch, a glass of beer that magically refills itself, and whatever binge-worthy show the universe throws my way. If laziness were an Olympic sport, I’d have a gold medal (but I’d probably still be on the couch, celebrating)!
What are your favorite gadgets?
My smartphone is basically my soulmate. It’s seen me through countless social media scrolls, embarrassing autocorrect fails, and those moments where I convince myself I’m just “one more app” away from unlocking the universe’s secrets. And, of course, my TV remote—because what’s a binge without the power to fast forward?
Given an option to choose another career, what would it be?
In an alternate universe, I’d probably be a lawyer—arguing cases with the same passion I use to defend and find logic in the wildest creative ideas that come my way. It’s all about strategy, persuasion, and honestly, breaking down a brief to uncover insights and the best angle isn’t much different from creating a great ad campaign!
Which is your favorite vacation spot?
Take me to the hills, and I’m in my happy place. There’s something about that crisp mountain air, the scenic views, and the fact that it’s the perfect excuse to be wrapped up in a blanket with a hot drink in one hand and a book (or let’s be real, a screen) in the other.
A TV show, a movie, and an ad campaign you highly recommend watching.
For TV, Office Office featuring the iconic Mussadilal is my go-to—classic, hilarious, and always relevant. It’s the perfect reminder that dealing with bureaucracy requires a sense of humor and maybe a few deep breaths!
When it comes to movies, Barfi! is a must-watch for its perfect blend of humor and heart. And for those classic Bollywood feels, you can’t miss Kabhi Khushi Kabhie Gham—because what’s life without a little drama and a lot of family? Kuch Kuch Hota Hai is essential viewing; it’s a love triangle that’s as unforgettable as it is delightfully dramatic. It’s a rollercoaster of emotions and nostalgia that never fails to entertain!. For something more introspective, Aankhon Dekhi will make you question everything, while Pather Panchali is like a slow-cooked meal—rich, layered, and deeply satisfying if you’re in the mood for something profound.
As for ad campaigns, the LIC campaign “Jeevan ke saath bhi, jeevan ke baad bhi” is legendary—it’s the ultimate commitment! The Tata Sky campaign “Isko laga dala toh life jhinga lala”?( That’s exactly how I feel about my weekends!) And let’s not forget the timeless Priceless campaign for MasterCard—it’s a reminder that some things really are beyond money. I just can’t miss, the Snickers “You’re Not You When You’re Hungry” campaign—because let’s face it, we’ve all been there.
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