Canva has introduced a series of 12 short ad films as part of its ‘Dil Se, Design Tak’ campaign in India. The latest addition, ‘Hysterical Historical Café,’ showcases the platform’s tools in a setting where historical figures meet and use Canva to solve modern-day challenges.
The ad films feature characters such as Christopher Columbus and the Wright Brothers navigating tasks with Canva’s features like Magic Eraser and Magic Design. These films aim to demonstrate how Canva’s tools can be utilised for various creative purposes, emphasising accessibility and ease of use.
Developed in collaboration with OML Entertainment, the campaign targets a wide audience, including individuals, businesses, and content creators. Chandrika Deb, Growth and Marketing Lead for Canva India, stated that the campaign seeks to connect with over 100 million internet users across the country.
“By blending humour with practicality, our goal is to highlight Canva’s many use-cases as a versatile visual communications platform empowering everyone from individuals to small and large enterprises in India to unleash their creativity. As a part of our ‘Dil Se, Design Tak’ campaign, we aim to connect with over 100 million active internet users and build deeper resonance for Canva in the Indian market,” Chandrika Deb, Growth and Marketing Lead, Canva India, said.
As per the company, India has quickly become one of Canva’s top markets, ranking as the fifth largest globally, with significant growth in 2023. The ‘Dil Se, Design Tak’ campaign is part of Canva’s broader strategy to deepen its engagement with users in India.
“Working on Canva has been a wild creative ride for all of us at Only Much Louder. Our unique ‘Brands As Creators’ framework is all about turning brands into storytellers who can truly entertain in order to connect with audiences. With a sharp comedy writer like Manaswi Mohata on board, we knew we could push the envelope. When we set out to show how Canva makes design accessible to everyone, we figured, why limit ‘everyone’ to just us everyday humans? Why not dinosaurs, mammoths, queens, Nobel Prize winners, and even our prehistoric ancestors? The fun was in exaggerating not just with words, but with over-the-top setups. Honestly, we couldn’t have pulled it off without the trust and conviction of our incredible partners at Canva who didn’t just tolerate our craziness, but encouraged us to go even wilder!” Manav Parekh, senior vice president and executive creative director, Only Much Louder, said.
Canva’s recent brand campaign, ‘Dil Se, Design Tak,’ showcases how the platform enables users to turn their ideas into reality. The campaign targets individuals and businesses of all sizes, encouraging them to express their creativity at work using Canva’s tools.