Bharat Petroleum Corporation Limited (BPCL) announced its TVC campaign, Aapki Gaadi ka Mr Dependable, featuring former Indian cricketer Rahul Dravid as its brand ambassador. The campaign intertwined the values of trustworthiness, dependability, and reliability by Rahul Dravid, with BPCL’s ‘Pure for Sure’ quality-assurance initiative.
“The campaign captures the essence of trust, authenticity, and assurance. It offers a glimpse into the rigorous processes and quality checks that BPCL’s products undergo, reinforcing the brand’s promise of providing quality to its customers,” Santosh Kumar, executive director incharge- retail, BPCL, said.
The TVC showcased Dravid in various roles, from a distracted driver to a jovial dad cracking jokes, all while a voiceover anticipated his every move. The overarching message was “Nobody knows you as well as your travel partners,” symbolising BPCL’s commitment to customer-centricity.
“Bharat Petroleum’s foundation has always been rooted in a deep understanding of its customers. Our innovative approach was to demonstrate the remarkable connection between individuals and their vehicles, emphasising our commitment to understanding our customers on a personal level. In terms of execution, our vision was to create a joyful and relatable cinematic experience, with Rahul Dravid portraying a range of endearing characters,” Ashwin Varkey, creative director, Fatmen Ideas, said.
The TVC culminated with Dravid’s visit to a BPCL-branded petrol pump, where he expected ‘sahi quantity, sahi quality’ delivered with ‘next-gen technology’ and ‘thoda sa extra pyaar.’ These elements underscored BPCL’s core values of quality assurance and customer-centricity.
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