Bitget, a cryptocurrency exchange and Web3 company, announced a partnership with LALIGA, a football league, as its official crypto partner. From what is understood, this partnership was unveiled at Token2049 in Singapore. According to the company, the collaboration also marks Bitget’s entry into the sports sector across Eastern, Southeast Asia, and Latin America. The partnership promises exclusive benefits for both organisations and reflects the shared commitment to the “Make It Count” ethos of achieving excellence through dedication and enthusiasm.
“Over the last decade, digitalization and innovation have been among LALIGA’s priorities. Last season, we made this a priority under the umbrella of our New Era, which emphasized technology: we want to be pioneers and we are committed to it,” Javier Tebas, president, LALIGA, said.
“This agreement is very important for LALIGA’s international expansion, as it shows the strategic importance of Asia and territories such as Turkey and LATAM: we know that LALIGA has fans all over the world and that these fans are on the cutting edge regarding innovation. This type of agreement helps us to get closer to this type of audience in these strategic markets and to highlight our shared values” Octavi Anoro, director of international, LALIGA, said.